When:
April 28, 2022 @ 11:00 am – 12:00 pm
2022-04-28T11:00:00-05:00
2022-04-28T12:00:00-05:00
Where:
Virtual
Zoom
Zoom
Contact:
Peggy Ayers
Using Storytelling in Major and Planned Gifts Fundraising
Dr. Russell James
April 28, 2022
Connecting with a donor’s life story in the right can be a powerful trigger for legacy giving. Dr. James shows how understanding the ancient origins and the latest research findings leads to simple, effective, practical techniques anyone can use to more effectively encourage major gifts and gifts in wills.